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Research papers

Do producers and consumers speak the same language?

Multi-national communication is a standard practice in the fragrance industry. But how are multi-national messages perceived in local markets? The paper examines the phenomenon of female fragrance advertising from two sides: what producers presented...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Maria Papanthymou
March 16, 2003
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Citation

Papanthymou, M. (2003a, March 16). Do producers and consumers speak the same language?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-producers-and-consumers-speak-the-same-language-